In-Salon Education Catalog
Masa Honda Look Inspiration Collection
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.
At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but
around the world.
Why In-Salon Education?
INSPIRE • ENCOURAGE CREATIVITY • TRANSFORM BEHAVIORS
Inspire your team, instill new creative skills to offer guests and transform behaviors to elevate the guest experience within your salon. In addition to seasonal advanced education on the calendar, in-salon education gives you, the salon, the opportunity to customize learning and motivate your team to another level.
How to Book Your In-Salon Education
- Identify class based on your salon/stylist needs (Color, Cut, Retail, etc.).
- Review educators by class domain and price point.
- Travel, accommodation, & per diem expenses are not included in educator day rate and should be taken into budget consideration.
- Salon will contact Educator directly to schedule and confirm availability, class needs, logistics, & desired outcome.
- Salon is responsible for the total invoice provided by the educator including any product/supplies/printed materials required for the class.
Table of contents
Click on underlined items to learn more!
An introduction to who we are, why we've put together this guide, and what we wish to accomplish in the process.
An introduction to the brands dedicated to sustainability, carbon-neutrality, quality, and comfort, while also being stylish.
Summer catalog 1 focuses on clothing and other wearable items. This is where environmentally-conscious meets fashion.
Summer catalog 2 focuses on household and office items, small items to keep your space neat and organized, and stylish.
Summer catalog 3 focuses on furniture and other bigger items for your home or office or patio, made with recycled and vintage raw material.
All aveda Florida Educators at-a-glance
Click your favorite Educator to see their full bio!
Hope Harris
Aveda Purefessional
Cut/Style
St. Pete, FL
$600
Aveda Purefessional
Hair Color
St. Petersburg, FL
$425
Mentor Purefessional
Hair Color + Business
Lakewood Ranch, FL
$600
Aveda Purefessional
Hair Color
Central Jacksonville, FL
$450
Aveda Purefessional
Hair Color + Style
Tampa, FL
$400
Aveda Purefessional
Hair Color + Style
Orlando, FL
$450
Aveda HC Purefessional
Hair Color + Cut/Style
+ Makeup
Land O' Lakes, FL
$475
Aveda Purefessional
Spa
Ft. Pierce, FL
$500
Aveda Purefessional
Hair Color
Ponte Vedra, FL
$400
Aveda Purefessional
Hair Color
South Jacksonville, FL
$450
Aveda Purefessional
Hair Color + Style
Ellenton, FL
$450
Aveda Purefessional
Hair Color
Jacksonville Beach, FL
$425
Aveda Purefessional
Hair Color
East Tampa, FL
$425
Aveda Purefessional
Hair Color
Tallahassee, FL
$450
Aveda Purefessional
Cut/Style
Orlando, FL
$400
Aveda florida Educator bios - Hair Color
Originally from Minneapolis and the corporate business world, Christina fell in love with Aveda and the beauty industry after modeling in Aveda hair shows. Having joined TSP in January of 2020 from the Neill Network in San Antonio, TX as a Certified Color Educator, she is now a Master Stylist and Color Educator at J.Con Salon in St. Petersburg, FL. She is committed to continuing education and coaching those around her in the technical and business side of the industry
Christina Moutzalias
Aveda Purefessional
Hair Color
St. Petersburg, FL
$425
christina.moutzalias@gmail.com
@christina_avedaartist
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Aveda florida Educator bios - Hair Color
Jami has been with AVEDA since 1998 and is a graduate from the AVEDA Fredrik’s Institute in Cincinnati, Ohio. She has worked in the AVEDA Network in many facets including stylist, educator, and mentor. She is an AVEDA certified hair cutting coach, AVEDA Hair color Mentor Purefessional, and a Master Stylist/Colorist. The AVEDA mission lives inside of her and she truly believes that learning never ends. Jami believes in inspiring others, creating opportunities and changing lives.
Jami (Ehling) Ruckdeschel
Aveda Mentor Purefessional
Hair Color + Business
Lakewood Ranch, FL
$600
jamilynnehling@gmail.com
@jamiaveda
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Aveda florida Educator bios - Hair Color
Jamie Long
Aveda Purefessional
Hair Color
Central Jacksonville, FL
$450
www.cultivatingcolor.biz
@jamielonghair
Jamie is a third generation hairdresser who found her passion in Aveda hair color. An Aveda alumnus, she began her hair color journey with this environmentally conscious company in 2006. Sharing “Ah-Ha” moments & collaborating with fellow hair artists was her passion to become a certified Aveda hair color educator in 2013. She then went on to become an Aveda salon owner & Purefessional in 2021. Continuing education is the core for her & team at Cultivate hair salon. Jamie believes, “the craft of being a hair artist can be trying at times, when we’re wearing so many hats. Filling our cup with education, passion, commitment & expertise to learning is what extends our longevity behind the chair.” Jamie specializes in lived in color, custom color consultation, & color corrections.
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Aveda florida Educator bios - Hair Color
Jessica Gregory has been with Aveda since 2005. Graduating from the Aveda Institute St Petersburg, she then moved to Miami to work for Van Michael Salon as a color specialist. She became an educator for the Aveda Institutes & opened Sage Salon with her family in 2007. In 2013, Jessica became a Regional Technical Trainer for the Aveda Institutes traveling around the country creating curriculum & training for the education department. Throughout her years, she has had the opportunity to work in New York Fashion Week & train with Avedas Global Educators. She is certified in Aveda Hair Color & LearnAveda Haircutting Systems. Just this year, Jessica became an Aveda Color Purefessional allowing her to educate on a national level.
Jessica Gregory
Aveda Hair Color Purefessional
Hair Color + Cut/Style + Makeup
Land O' Lakes, FL
$475
@jessgregoryaveda
Cut/Style Classes:
Makeup Classes:
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Aveda florida Educator bios - Hair Color
Kristine Pierola
Aveda Purefessional
Hair Color + Style
Tampa, FL
$400
kristined66@gmail.com
@kristineavedanorrell
Kristine has been Immersed in the Aveda brand and culture since 2008 graduating from the Masters program at the Aveda Institute of St. Petersburg, Florida. She is passionate about the mission, brand and is committed to professional growth in the industry. Kristine exemplifies the Horst Rechelbacher quote “always be a Student..” She believes in the consistency and stability that continued education delivers. Kristine is dedicated to helping each pupil discover their full potential in the classroom and behind the chair. Her education style combines real life scenarios with humor. She has a knack for breaking down techniques, formulas, and learning concepts to make each class retainable and engaging.
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Aveda florida Educator bios - Hair Color
Lauren Schmidt
Aveda Purefessional
Hair Color + Style
Orlando, FL
$450
laurenschmidthair@gmail.com
@lauren.cos
Lauren Schmidt’s career as a stylist began at the Aveda Institute in Clearwater & quickly fell in love with Aveda culture & the company’s passion for caring for the world we live in. She then moved to Orlando where she began working with Rizzieri Salon. There, Lauren discovered her passion for education & mentorship while assisting in the development & creation of their assistant training program. During her time as a lead educator, she worked on many photoshoots & fashion shows and even participated in New York Fashion Week with the Aveda team. Lauren’s passion for cutting edge fashion and hair trends combined seamlessly with her desire to cultivate an inspired & personalized learning environment for new and experienced hair stylists.
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Aveda florida Educator bios - Hair Color
Megan Robertson
Aveda Purefessional
Hair Color
Ponte Vedra, FL
$400
m@zinkehairstudio.com
@avedalady
Megan has been with Aveda for 15 years. Her journey started with Van Michael Salons in both Miami and Atlanta where she trained under the creative director for color and became a color
specialist. In 2011, she opened her own salon alongside her mother in her home state of Colorado called Zinke Hair Studio. Wanting to live by the ocean, Megan relocated to Ponte Vedra in 2021. She has worn many hats in this industry from assistant to stylist, manager, owner, marketing director, educator and more. With a love for teaching and inspiring others, Megan is excited to meet more people in the network and share her craft.
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Aveda florida Educator bios - Hair Color
Highly motivated and dedicated to growth, Melissa takes a passionate approach to everything she does. Whether it be teaching at your salon, or working with guests behind the chair, she recognizes every moment as a learning opportunity. Her favorite things to do in the salon include Balayage, Color Corrections, and Redheads.
Melissa Edwards
Aveda Purefessional
Hair Color
South Jacksvonille, FL
$450
melissa@cultivatingcolor.biz
@missye_hair
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Aveda florida Educator bios - Hair Color
Michael Anthony Mercado began his journey with Aveda in 2005 as a master stylist and has since been an educator, director, and education coach for the Be Aveda Institutes where he currently serves as the Director of Education. Michael is an Aveda certified color coach, men’s coach, texture coach and hair color Purefessional who has been seen on stage at Aveda Congress, backstage at New York Fashion Week and presenting at the Aveda Mentor Jam. Michael embraces the belief that learning never ends so he has dedicated more than a decade of his career helping students and educators develop their skills in hair color by introducing new techniques and challenging thought processes in a high energy, fun and interactive learning environment.
Mike Mercado
mikem@avedaflorida.edu
@michaelanthonymercado
Aveda Purefessional
Hair Color
Ellenton, FL
$450
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Aveda florida Educator bios - Hair Color
Rebecca has been on the leading edge of coloring, cutting and styling hair as a skilled Master Stylist and Educator with over 25 years behind the chair. She was introduced to Aveda in 2005 and fell in love with the brand and mission. Staying up to date on emerging techniques and current trends is a major focus of hers. Rebecca believes the learning environment should be fun and comfortable. She is excited to educate and mentor other stylists that have chosen this fun, creative and exciting craft!
Rebecca Long
Aveda Purefessional
Hair Color
East Tampa, FL
$425
hairbyrebeccalong@gmail.com
@bekindhair
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Aveda florida Educator bios - Hair Color
Having been a stylist for 23 years, Stephanie brings her enthusiasm, passion, and the love of education for AVEDA Color and techniques to Soleil 7 Hair Salon and other salons and stylists within the beauty industry. Becoming an AVEDA Purefessional has been her ultimate dream and goal achievement in her career as a color educator. She holds close
to her heart the motto ‘Beauty is as Beauty does’. What brings a smile to Stephanie’s face is bringing out the beauty in you.
Stephanie Borras
Aveda Purefessional
Hair Color
Tallahassee, FL
$450
stephanieb@soleil7.com
@stephanie_s7_aveda
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beginner Hair Color
Hair Color Systems
LEARN
- How to connect color theory to the art of hair color
- The fundamentals of Aveda Hair Color categories,
- Full Spectrum Permanent™, Enlightenment Blonding and Full Spectrum Demi+™
- How to formulate each category successfully and create beautiful hair color result
Hair Color Solutions
Prerequisite: Hair Color Systems
LEARN
- Explain how to use Aveda Hair Color systems to solve common hair color challenges
- The six steps to a successful hair color consultation
- Formulate and apply hair color changes with success
Educators:
- All Hair Color Purefessionals can teach Systems & Solutions
Full Spectrum Deep
Prerequisite: Hair Color Systems
LEARN
- What makes Full Spectrum Deep™ unique
- When & why you should use Full Spectrum Deep
- Ways to overcome the common challenges of controlling warmth and tone
- Steps to creating beautiful, customized hair color
- How to increase productivity and efficiency in
- your hair color applications
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beginner Hair Color
Full Spectrum Next Generation
LEARN
- Full Spectrum Next Generation™ product knowledge & application
- How to use Full Spectrum
- Vibrants™ to perform key hair color services
30-Minute Blondes
LEARN
- Custom root shadowing and toning
- Quick Blonding mixed methods
- Spotlighting and Bolding techniques that look great on any hair texture from straight to coily
Balayage Basics
LEARN
- Basic balayage sectioning, techniques and placements
- How to apply color with a brush and balayage paddle
- Freestyle hair color applications
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beginner Hair Color
Color Talk
Freehand Balayage
LEARN
- The vital role the consultation plays in achieving desired hair color results
- How to perform the six steps to successful hair color consultation
- How to discuss pricing, timing and future visits with your guest
LEARN
- Custom root shadowing and toning
- Quick Blonding mixed methods
- Spotlighting and Bolding techniques that look great on any hair texture from straight to coily
Color Vibrantly
LEARN
- Full Spectrum Vibrants™ product knowledge and application
- How to use Full Spectrum Vibrants™ to perform key hair color services
Educators:
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INTERMEDIATE Hair Color
Alchemy of Grey
LEARN
- Variables of what is grey hair and the differences of formulating for the different greys and different “finishes” for the grey
- The difference between opaque and sheer finish
- Formulation practices for the different greys we work on in the salon and choosing pure tones and increments when covering grey.
Balayage Unlimited
Prerequisite: Balayage Basics
LEARN
- A review of the principles learned in Balayage Basics
- Three balayage variations and techniques for all guest types
- Balayage tips and tricks to keep you on-trend and in-demand
- Best practices and business-building tips for mastering balayage
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INtermediate Hair Color
Beachside Blondes
LEARN
- How to create maximum lift with Full Spectrum Deep, ELC or Enlightener
- A New Foilyage technique
- How to create customized bases for Enlightener
- To incorporate Blonde Finish & Demi+ for toning & glossing applications
- How to apply a shadow root technique for that perfect lived in color look
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INtermediate Hair Color
Cultivate Your Color: Pure Blonding
LEARN
- The Golden Rules of blonding
- How to maximize your blonde results with Aveda Hair Color components
- Three blonding techniques and toning with Enlightenment™ Blonde
- Finish Protective Toners to create customized blonde results
- Formulation skills to help you create a variety of blonde shades with confidence
- How to consult and connect with your guest for perfect blonde results
Cultivate Your Color: Shine On
LEARN
- How easy it is to enhance shine and condition for every guest in your chair
- Three easy color placement techniques that update any look in minutes
- How to layer Aveda services and use them to build your revenue
Educators:
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INtermediate Hair Color
Merging Color
LEARN
- Block coloring techniques that emphasize movement and variation
- Creative sectioning patterns
- Applications that create subtle to dramatic results
Foil Trends
LEARN
- Elevate your foil-craft with master tips and tricks
- Learn how to formulate like a boss
- Unlock the key to long-lasting lowlights
- Discover the ins and outs of toning with Demi+
- Learn the art of a smudge root
Radiant Reds
LEARN
- Why hair color fades
- Red opportunity at each level
- How to create customized bases for Enlightener
- Pure tone combinations
- Warm Red vs Cool Red
- Formulation for Soft, Strong, Standard, Bright, Intense, Deep Reds and High Lift Reds
- Glossing Guide
- Maintenance
- Dimensional non-foil technique
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INtermediate Hair Color
Texture Color
LEARN
- How to consider loss of texture, multiple textures/patterns, porosity and cuticle when coloring textured hair
- Proper product choice, sectioning and placement when coloring textured hair
- Three hair color techniques: color press, tipping, and singles
- Styling tips for enhancing color results
Educator:
Reversible Color
LEARN
- Current hair color trends
- How to translate the reversible color looks for guests
- Tips and tricks for achieving beautiful red results and coloring textured hair
Educators:
We've Got Your Covered: Greys
LEARN
- Define grey hair
- How texture and porosity affects hair color
- How tenacity affects hair color
- Successfully formulate for grey blending natural coverage vs. opaque coverage
- Choose correct products to achieve desired results
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advanced Hair Color
Color Craft
LEARN
- The art of mixing using Full Spectrum™ Permanent Pure Pigments, Full Spectrum Demi+™ or Full Spectrum Vibrants™ components to create unlimited results across all color categories
- Harmonious tone selection—including Full Spectrum Demi+™ Tones—for beautiful results
- Unique Full Spectrum™ base and tone combinations that achieve a broader range of vivid, sheer or bold results
- Placements that work well with extreme or intense tones
Educator:
Alchemy of Hair Color
LEARN
- The weight of different colors and how to balance them to create neutral results
- How to neutralize Natural Remaining Pigment (NRP) with lightener and hair color
- New mixing guidelines and gram amounts for
- Full Spectrum™ Permanent and Extra Lifting Crème
- How to choose the appropriate developer
- How to create customized, natural results when lifting or toning
Educator:
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advanced Hair Color
Master Your Mix
LEARN
- Tips and tricks from Aveda Hair Color masters
- How to expand beyond basic color formulations & formulate for accurate, predictable customization
- How to manipulate color theory principles through an understanding of hue, saturation & intensity
- How to build on your foundational color skills & spark your hair color creativity
Color Wise
LEARN
- The relationship among coordination, presentation & facilitation
- Aveda’s standards for education & the learning environment
- Learning types & methods for ensuring all participants are learning
- Ways to facilitate learning & keep participants engaged
- Best practices for facilitating the Aveda Hair Color curriculum in-salon or as Aveda Certified Hair Color Educators
- How to facilitate education courses on Aveda Hair Color categories for your salons
- Technical skill in Aveda Hair Color formulations & applications on salon guests & for your salon staff
Educators:
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advanced Hair Color
Pure Foiling
LEARN
- Full and partial foil sectioning techniques
- Highlighting techniques:
- Weaving
- Slicing
- Singles
- Tipping
- How to choose the right sectioning, technique and placement for your desired effect
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Makeup
J.Con Salon & Spa
Advanced Face To Face
LEARN
- Inventive ways to use Aveda Makeup to create standout looks
- How to intensify the classic and contour eye applications
- Cutting-edge application techniques that transform bone structure and eye shape
- An expanded approach to color theory
- The art of selecting bold color palettes for the entire face
- How to add instant drama with false lashes
- Tips for selling Aveda Makeup to your guest
Educator:
Face To Face
LEARN
- What sets Aveda Makeup apart from other brands
- How to prep the skin for flawless makeup application
- How to perfect the classic and contour eye applications
- Complexion finishes that let your guest’s natural beauty shine
- How to play with color and texture to create stunning, everyday looks
- The art of selecting simple, beautiful color palettes for the entire face
- Tips for selling Aveda Makeup to your guests
Educator:
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Aveda florida Educator bios - Cut/Style
As a Cut/Style Purefessional for Aveda, Amanda truly believes that learning never ends. Originally a graduate of the Aveda Institute in St. Petersburg, FL she also attended the Master’s Program. She has been involved with advanced education in the Aveda Network for over 14 years. Amanda has committed her life to education & advancing her craft in all areas – the whole look is what really defines her work-specializing in corrections,
makeovers, styling, & texture. Custom classes include Build It Up, Cut with Control- Bob/Short/Medium/Long, Crop Tops, Get Groomed, On the Cover, & Style On Trend.
Amanda Lewis
Aveda Senior Purefessional
Cut/Style
Key West, FL
$500
allhairanddesign@gmail.com
@allhairanddesign
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Aveda florida Educator bios - Cut/Style
Charles started cutting hair at age 14. Ironically his Myers Briggs predicted that he would be a hairstylist, which gives him over 25 years of haircutting experience. He specializes in both men and women of all ethnicities and hair textures. With extensive training in Toni & Guy, Vidal Sassoon and classic barbering techniques, Charles is able to bring any haircut to life. His attention to detail and perfectionism make him a highly skilled haircutter. His talent has allowed him to work at one of the top salons in Manhattan. Charles also works as an educator and platform artist at hair shows like IBS, Orlando Premiere, ABS, Toronto’s ABA, New York Fashion Week, NYFW Men, Essence Magazine photo shoots, McDonald’s commercials and other projects throughout the country.
Charles Lane
chuck3lane@yahoo.com
@brandcharles_
Aveda Purefessional
Cut/Style
Orlando, FL
$500
Classes:
- Core Cutting 1 *Available Feb 2023
- Bobs, Lobs & Pixies
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Aveda florida Educator bios - Hair Color
Aveda Purefessional
Cut/Style
St. Petersburg, FL
$600
Hope Harris
@Hopethehairwhisperer
Classes:
Hope has over 20 years of industry experience, 15 of which are with Aveda. She is deeply committed to the Aveda Mission and finds passion in environmental and humanitarian efforts. In addition to serving as a senior full-time stylist, she is a certified Aveda Haircutting & Styling Purefessional™ and has extensive experience in runway styling. Hope has supported many seasons of New York Fashion Week and enjoys that fast-paced environment.
As an educator, she prides herself in being a continual learner, always keeping herself current and her skills sharp, and translating that to her students in a way they can fully understand and use in their daily lives. Hope is known for relating well with her participants with her down to earth approach to learning.
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Aveda florida Educator bios - Cut/Style
Vanessa has a passion for creative growth, learning & all things Aveda! She is a Haircutting Specialist and In-Salon Educator for the Assistant program at her home salon. She enjoys teaching and sharing learning spaces with other Artists; she believes that it is the highest form of learning. With a great understanding of texture, balance and geometry -- she translates this into great haircuts & classes.
Vanessa Ziyani
v_ziyani@yahoo.com
@styledby_vanessa
Aveda Purefessional
Cut/Style
Orlando, FL
$400
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Beginner Cut/Style
Core Cutting 1
LEARN
- Six principles of hair cutting and how to apply them in practice
- Hair cutting techniques for:
- Long round layers
- Triangular one-length above the shoulders
- Triangular graduated bob
Educator:
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Beginner Cut/Style
Texture Style
Prerequisite: Texture Essentials e-learning
LEARN
- Why working with textured hair is essential to your business and your success
- How to identify texture and choose the best styling technique
- How to recommend and apply products that deliver optimal results
- Six styles for wavy, curly and coily hair
- How to deliver an outstanding service experience for guests with textured hair
Style Essentials + Salon Speed Styling
LEARN
- How to style all hair types with the right blend of products & techniques
- How to determine & create your guest’s desired hair style
- The art of product layering
- Essential hair styling skills:
- Techniques for:
- Ponytails
- Tight and loose buns
- Knotted buns
- How to choose the right styling products based on hair texture, density, diameter & desired result
- How to combine styling techniques & products to create salon-friendly & runway-inspired looks
Educators:
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Intermediate Cut/Style
Core Creative Cutting
LEARN
- How to use different sectioning patterns in one hair cut
- Hair cutting techniques for:
- Texturizing
- Disconnecting
- Under-cutting
- How to combine hair cutting techniques to create different outcomes
Educator:
Texture & Setting
Prerequisite: Styled To Last
LEARN
- Techniques for:
- Flat barrel curls
- Twisted barrel curls
- Figure-8 curls
- Dressing out hair & creating a finished look
- How to choose the appropriate styling products based on hair texture, density, diameter & desired result
- How to choose the appropriate setting technique to create both salon-friendly & runway-inspired looks
Educator:
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Core Cutting 2
Prerequisite: Core Cutting 1
LEARN
- How to expand the six principles of hair cutting to create more advanced hair cuts
- Hair cutting techniques for:
- Square one-length
- Round graduation
- Short square layers
Intermediate Cut/Style
Texture Cut
Prerequisite: Texture Essentials e-learning
LEARN
- Three foundational hair cuts and shapes to suit long, medium and short styles
- Considerations when planning a service for guests with naturally wavy, curly or coily hair
- When and why to choose cutting wet vs. dry hair
- Product selection and usage that support the finished style
- How to deliver an outstanding service experience for guests with textured hair
Educators:
Bobs, Lobs & Pixies
LEARN
- Non-traditional cutting techniques to achieve great results that save time behind the chair
- How to use clippers to create a blunt or graduated bob
- Progressive cutting: the combination of classic barbering and texturizing techniques
- How to execute any short modern haircut with confidence, precision and efficiency.
Educator:
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advanced Cut/Style
Beyond Braiding
Prerequisite: Styled To Last
LEARN
- Braiding techniques for:
- Two, three, four, five and eight-strand braids
- Invisible and visible braids
- Traveling braids
- Figure-8 braids
- How to choose the appropriate styling products based on hair texture, density, diameter and desired result
- How to combine styling techniques and products to create both salon-friendly and runway-inspired looks
Educator:
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Aveda florida Educator bios - spa
Anita has done it all in the industry and with 23 years with Aveda from advisor to hairdresser and most passionately, Esthetics and Massage. Anita has been a Regional Coach, Educator for Aveda Institutes in Massage, Esthetics and Skin Care developing curriculum and training each new generation in Aveda spa love. Anita is currently back behind the table providing spa services at Whole Aveda Salon Spa and enjoys continuing to share her experience, expertise and passion with the Aveda Florida network.
Anita Pfeifer
Aveda Purefessional
Spa
Largo, FL
$475
anita_pfeifer@yahoo.com
@AMPSpaAveda
Classes:
- Advanced Massage Techniques: Deep Tissue For The Shoulders and Back
- Advanced Massage Techniques: Foot Reflexology 1
- Advanced Massage Techniques: Foot Reflexology 2
- Elemental Nature Energy Massage Techniques
- Aveda Skin Transformed
- Glow Bar & Beauty On Demand Techniques
- Professional Skin Care Foundations
- Spa Service Cycle
- Tulasara Facial Treatments: Dry & Sensitive
- Tulasara Facial Treatments: Dry/Aging/Uneven Skin Tone
- Tulasara Facial Treatments: Dual Exfoliation Peel
- Tulasara Facial Treatments: Oily & Acne
- Understanding the Stress Cycle
- Aroma Body Wrap & Body Polish
- Botanical Kinetics Techniques: Energizing Eye Treatment
- Chakra Balancing Massage
- Deconstructing The Facial
- Exfoliation Design
- Facial Focus: Massage
- Kuhl It Facial Therapy
- Perfecting Plant Peel Massage
- Perfecting Plant Peel Treatment
- Plant Stem Cell + Plant Acid Facial Treatments
- Stress-Fix Body Massage
- Tulasara Five-Phase Transforming Massage
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Aveda florida Educator bios - spa
I have been dual licensed since 2012, graduating from the Aveda Institute Orlando. I spent 7+ years in the treatment room before I was called to be an educator at my home base, Aveda Institute Orlando. I have been teaching Aveda protocols, product knowledge, and standards for 4 years. I have a deep love of Aveda and look forward to sharing my passion with your location!
Erin Stroup
Aveda Purefessional
Spa
Orlando, FL
$400
erin.stroup@avedaflorida.edu
@erin.with.aveda
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Aveda florida Educator bios - spa
Since 1991 I have dedicated most of my professional life to AVEDA, from Spa Director to Ayurvedic Esthetician and Wellness Ambassador. I have come full circle at Simply Aveda Salon & Spa to realize a passion of guest service through touch, breath and aroma and it gives me much joy to be able to connect our Elemental Nature philosophy with daily practicality. My work in facial treatment case studies have been featured in AVEDA Professional Spa Education. Hands-on training expertise and in-spa guest activations have enhanced my skills to share inclusive curriculum for increasing spa business as well as luxury spa development. As a Professional Spa Educator for AVEDA Florida, it is my absolute pleasure to elevate the guest experience and grow others in the legendary culture that we represent.
Faith Spencer
Aveda Specialist
Spa
Jupiter, FL
$375
faithspencer11@gmail.com
@develemenTree
Classes:
- Aveda Skin Transformed
- Glow Bar & Beauty On Demand Techniques
- Professional Skin Care Foundations
- Spa Service Cycle
- Tulasara Facial Treatments: Dry & Sensitive
- Tulasara Facial Treatments: Dry/Aging/Uneven Skin Tone
- Tulasara Facial Treatments: Dual Exfoliation Peel
- Tulasara Facial Treatments: Oily & Acne
- Understanding the Stress Cycle
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Aveda florida Educator bios - spa
Kristin Chevry
Aveda Purefessional
Spa
Ft. Pierce, FL
$500
702-523-3104
@KristinforAveda
- Plant Stem Cell + Plant Acid Facial Treatments
- Professional Skin Care Foundations
- Rejuvenate: Elevate The Aveda Facial Experience
- Spa Service Cycle
- Tulasara Facial Treatments: Dry & Sensitive
- Tulasara Facial Treatments: Dry/Aging/Uneven Skin Tone
- Tulasara Facial Treatments: Dual Exfoliation Peel
- Tulasara Facial Treatments: Oily & Acne
- Understanding the Stress Cycle
I began my career with Aveda in 1991 and became a Spa Purefessional, trained under Helga Hefner in 1996. Throughout the years I have watched Aveda develop new techniques and rituals. I spent the next 26 years traveling the US teaching calendar classes and doing hands-on spa training. While living in Las Vegas, NV I worked as a spa director and in the treatment room performing Aveda facials, Body Treatments, Manicure and Pedicures. Within the 31 years of being a professional esthetician I have helped improve the services and grow the clientele of multiple Aveda spas. I am excited to bring the same passion, knowledge, and experience to Florida.
Page 52
Beginner Spa
Aveda Manicure & Pedicure
Aveda Skin Care Glow Bar
“Balanced skin is the absence of negatives;
it is free of stress, healthy and beautiful.“
— Drs. Upadhyay
LEARN
- Nail and skin physiology and anatomy
- Aveda body care product knowledge
- How to customize nail treatments to meet guests’ specific need
- How to perform Aveda’s manicure and pedicure treatments and incorporate
- Beautifying, Rosemary Mint, Shampure™ and Stress-Fix™ aromas
Educator:
Aveda Skin Transformed
LEARN
- Aveda Professional™ and Tulasara™ product knowledge
- The new structure of Tulasara™ facial treatments and how to perform one of the five new protocols
- How to use the new Aveda Spa Consultation
- Tool and the Aveda facial design system to deliver a customized facial treatment experience
- How to incorporate new products into skin care treatments
Educator:
LEARN
- Balanced skin fundamentals
- The Botanical Kinetics and Tulasara product portfolios
- Individual product features, benefit & application techniques
- Daily skin care routine
- Create your own personal skin care Purescription
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Beginner Spa
Professional Skin Care Foundations
LEARN
- The Aveda Spa approach to Skin Care
- Aveda Skin Care architecture, technology and product knowledge
- How to customize facial treatments using Elemental Natures philosophy
- How to execute the Aveda Spa Service
- Cycle with every guest, every treatment, every day
- How to perform the Aveda Spa Rituals of Renewal
- How to conduct an effective consultation using the Aveda Spa Consultation Tool
- How to integrate the Focus-Touch-Offers System into facial treatments
Aveda Spa Service Cycle
LEARN
- Conduct an effective consultation using the Aveda Spa Consultation Tool
- Integrate the Focus-Touch-Offer System into the Aveda Spa Service Cycle with every guest, every treatment, every day
- Design customized treatments to meet the needs of guests
Educators:
Educators:
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Beginner Spa
Tulasara Facial Treatments
Dry & Sensitive
Dry/Aging/Uneven Skin Tone
Dual Exfoliation Peel
Oily & Acne
Perfecting Plant Peel
LEARN
- The theory behind the Tulasara Facial Treatment for each skin type
- The process-specific products used in the Tulasara Facial Treatments
- How to perform each Tulasara Facial Treatment
- How to modify the Tulasara Facial Treatments to design customized 30- and 90-minute variations
- How to create repeat business using professional treatment plan/series and packages
Educators:
Understanding the Stress Cycle
LEARN
- The impacts of stress on the human body
- The difference between acute & chronic stress
- How to stimulate recovery from the negative effects of stress through touch, breath & aroma
Educators:
Page 57
Intermediate Spa
Aroma Body Wrap &
Body Polish
LEARN
- In-depth knowledge of Aveda body care products and how they’re used in the treatment
- How to perform the Aveda Aroma Body Wrap treatment
- How to perform the Aveda Aroma Body Polish treatment
- Ideas for implementing the treatment in your location
Educator:
Botanical Kinetics Techniques: Energizing Eye Treatment
LEARN
- How Aveda skin care products target the top two global eye concerns
- The features, benefits and usage of the following Botanical Kinetics™ products:
- Botanical Kinetics™ Energizing Eye Creme
- Botanical Kinetics™ Intense Hydrating Rich Creme
- Botanical Kinetics™ Intense Hydrating Soft Creme
- How to perform the professional Botanical Kinetics™ Energizing Eye Treatment featuring the Energizing Eye Pressure Point Series
- How to demonstrate & coach the guest on daily self-care techniques and tips for eyes & brows
Educators:
Page 58
Intermediate Spa
Deconstructing the Facial
LEARN
- Understand Aveda’s facial design framework
- Review all products, accessories, tools and supplies used in Aveda’s facial protocols
- Review each Aveda facial treatment process
- Perform each product application technique identified in Aveda’s facial protocols
- Be able to deliver any Aveda facial treatment protocol with accuracy and high-performance results
Educators:
Chakra Balancing Massage
LEARN
- The chakra concept and its Ayurvedic origins
- The function of each chakra
- Deep tissue massage techniques for the spinal muscles
- Energy work for the chakra centers
- Chakra™ Reflexology Treatment for the feet
- Chakra visualization techniques
- Aveda Spa Rituals of Renewal
Educators:
Exfoliation Design
LEARN
- Skin physiology & the exfoliation process
- Methods and levels of exfoliation
- When to choose exfoliation as facial focus
- How to choose the appropriate Aveda exfoliation products, blends, tools, & techniques to effectively exfoliate any
skin condition
- How to design a customized exfoliation facial treatment that achieves immediate, visible results
Educators:
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Intermediate Spa
Facial Focus: Massage
LEARN
- The form and function of each unique facial massage technique
- How to select the appropriate facial massage technique to improve the appearance of the skin
- Facial massage techniques to create customized facial treatments that deliver immediate and long-term results
- How to perform the four signature Aveda massage techniques accurately and with confidence:
- Aveda Relaxing Massage
- Aveda Elemental Nature℠ Pressure Point Massage
- Aveda Detoxifying Massage
- Aveda Massage
Kuhl It Facial Therapy
Educators:
LEARN
- Cooling facial therapy techniques using facial tools and Aveda Skin Care products to refresh skin and restore evenness in tone
- How to implement Kühl It Facial Therapy into daily skin care practice and teach guests a quick, at-home way to depuff the eyes
- The restorative benefits of Aveda Skin Care products featuring caffeine
- How to implement Kühl It Facial Therapy treatment packages into the salon/spa’s business to increase retail sales and pre-bookings
Educators:
Page 60
Intermediate Spa
Plant Stem Cell + Plant Acid
Facial Treatment
Rejuvenate: Elevate The Aveda Facial Experience
LEARN
- The theory behind the Plant Stem Cell + Plant Acid Facial Treatments
- The process-specific products used in the Plant Stem Cell + Plant Acid Facial Treatments
- How to perform the Plant Stem Cell + Plant Acid Facial Treatments, including the Gemstone Wand Marma Massage
- How to modify the Plant Stem Cell + Plant Acid Facial Treatments to design customized 30- and 90-minute variations
- How to create repeat business using professional treatment plans/series and packages
LEARN
- Variations of facial massage and relaxation with facial yoga
- How to use face reflexology to balance energetic pathways in the face and body
- How to use Gua Sha facial techniques to address aging skin
Educators:
Page 61
Intermediate Spa
Stress Fix Body Massage
LEARN
- The stress cycle
- Recovery from the negative effects of stress through touch, breath & aroma
- Deep tissue massage techniques for the shoulders, neck & forearms
- Ten acupressure points
- Foot reflexology points
- Heart center meditation
- Features, benefits & usage of the Stress-Fix body care products
- Aveda Spa Rituals of Renewal
- Self-care rituals
Educator:
Tulasara Five-Phase Transforming Msasage
LEARN
- The theory behind the Tulasāra Dry/Aging/Uneven Skin Tone Facial Treatment
- The process-specific products used in the Tulasāra Dry/Aging/Uneven Skin Tone Facia Treatment
- How to perform the Tulasāra Dry/Aging/Uneven Skin Tone Facial Treatment
- How to perform the Five-Phase Transforming Massage
- How to modify the Tulasāra Dry/Aging/Uneven Skin Tone Facial Treatment to design customized
30- and 90-minute variations
- How to create repeat business using professional treatment plan/series & packages
Educators:
Page 62
ADVANCED Spa
Advanced Massage Techniques: Foot Reflexology Part 1
LEARN
- The art and science of foot reflexology and its benefits
- More than 30 foot reflexology points and how they impact other parts of the body
- Foot reflexology massage techniques
- How to equip your spa to talk about and sell foot reflexology services
Educator:
Advanced Massage Techniques: Foot Reflexology Part 2
LEARN
- Elemental Nature philosophy and foot reflexology techniques
- Chakra philosophy and foot reflexology techniques
- Creative ways to incorporate foot reflexology massage into other spa treatments and rituals
- How to equip your spa to talk about and sell foot reflexology services
Educator:
Page 63
ADVANCED Spa
Advanced Massage Techniques: Deep Tissue For The Shoulders and Back
LEARN
- How deep tissue massage stimulates health change in the body
- In-depth anatomy of the shoulders & back
- The four essential techniques of deep tissue massage: lengthening, broadening, separating and direct pressure/friction
- Home care stretches to share with your guests
- Creative ways to interest new and existing spa guests in deep tissue massage
- Practical ways to verify your guest’s desire results, including swatches and images
Elemental Nature Energy Massage Techniques
LEARN
- How to infuse Ayurvedic philosophy into a focused spa experience
- The philosophies behind subtle energy and acupressure work in massage
- How to create a customized massage experience based on your guest’s Elemental Nature
- Subtle energy and acupressure techniques for each of the five elements
Educator:
Educator:
Page 64
ADVANCED Business
Educator:
Principles of Education
LEARN
- The basics of educating, including how to coordinate, present and facilitate information effectively
- The power of planning and preparation
- An introduction to delivery skills, including words, tone and body language
- Tips & tricks to help you develop presentation skills
- Fundamentals of facilitation & how to keep your learners engaged
The Facilitation Principle
LEARN
- The qualities and behaviors of the most effective professional facilitators
- How to create customized engagement for participants based on Ayurvedic foundations
- How to recognize and manage participant behaviors
- Tips and tricks to make the best of any unexpected situation
The Presentation Principle
LEARN
- The symptoms of presentation stress & tips for overcoming it
- How to prepare an impactful presentation, including a simple process for writing a clear, organized body
- How to deliver an engaging presentation, including effective ways for grabbing attention and leaving the audience informed & empowered to act
- The fundamentals of how engaging presenters sound, including rate, projection & tone
Page 66
ELEVATE YOUR ARTISTRY
Aveda Education North America In-Salon Catalog
AVEDA'S
PRESTIGE EDUCATION
A UNIQUE EXPERIENCE
FOR YOUR WHOLE TEAM!
Create synergy amongst your team, level set foundations, and let your team’s creativity soar. Aveda offers individualized education that speaks to your culture and team building needs.
FOR MORE INFORMATION www.avedapurepro.com
800-283-3244
Global Artistic Director, Hair Color Los Angeles, CA
Global Artistic Director, Makeup Minneapolis, MN
Global Artistic Director, Texture New York, NY
Global Artistic Director, Hair Cut New York, NY
Global Artistic Director, Style Austin, TX
Global Educator, Style Glasgow, Scotland
Click your favorite instructor to see their full bio!
Global Artists support North America with special events and shows. Due to their limited availability, Global Artists have limited availability for private requests.
ADVANCED EDUCATION ARTISTS
North America Director, Makeup Tucson, AZ
$3,000
North America Director, Spa Denver, CO
$3,000
North America Director, Style Charlotte, NC
$3,000
North America Artistic Director, Texture Phoenix, AZ
$3,000
North America Director, Social Media New Orleans, LA
$3,500
Academy Artist, Hair Cutting Brooklyn, NY
$4,000
Guest Artist Atlanta, GA $5,000
Click your favorite instructor to see their full bio!
Hair color can transform your guest with the right combination of technique and formula.
PUSH YOUR CRAFT AND TAKE YOUR COLOR WORK TO THE NEXT LEVEL
with Aveda’s all around bespoke approach to hair color.
Global Artistic Director, Hair Color
IAN MICHAEL BLACK
HAIR COLOR
North America Artistic Team Memphis, TN
$2,500
North America Artistic Team New Brunswick, Canada $2,500
North America Artistic Team Washington D.C.
$2,500
North America Artistic Team Ontario, Canada
$2,500
Aveda Purefessional Cedar Rapids, IA $2,500
Aveda Purefessional Chicago, IL
$2,000
HAIR COLOR
Aveda Purefessional Portland, OR
$2,500
Aveda Purefessional Phoenix, AZ
$3,000
Aveda Purefessional Philadelphia, PA $2,000
Aveda Purefessional Minneapolis, MN $2,500
Aveda Purefessional Cinncinati, OH
$2,500
Aveda Purefessional Atlanta, GA
$2,000
HAIR COLOR
Aveda Purefessional Columbus, OH
$1,500
Aveda Purefessional Denver, CO
$1,500
Aveda Purefessional Atlanta, GA
$1,500
Aveda Purefessional Portland, OR
$1,500
Aveda Purefessional Seattle, WA
$1,500
HAIR COLOR
Aveda Purefessional Denver, CO
$1,500
Aveda Purefessional Minneapolis, MN $1,500
THERE ARE SO MANY LEVELS TO WHAT WE DO.
Sometimes it’s not just a hair cut; sometimes it’s about listening, or giving someone direction in their lives, or bringing them back to a place that they forgot.
Source: hairbrained.me
RICARDO DINIS
Global Artistic Director, Hair Cutting
North America Artistic Team Seattle, WA
$2,500
North America Artistic Team Cleveland, OH
$2,500
North America Artistic Team Cleveland, OH
$2,500
North America Artistic Team Chicago, IL
$2,500
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
North America Artistic Team British Columbia, Canada $2,500
Aveda Artist Ontario, Canada $2,500
Aveda Purefessional New York, NY
$2,500
Aveda Purefessional Cleveland, OH
$2,500
Aveda Purefessional Minneapolis, MN $2,500
Aveda Purefessional Seattle, WA
$1,500
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
Aveda Purefessional Cleveland, OH
$2,000
Aveda Purefessional Raleigh, NC
$1,500
Aveda Purefessional Minneapolis, MN $1,500
Aveda Purefessional Washington D.C. $1,500
Aveda Purefessional Minneapolis, MN $1,500
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
Aveda Purefessional New York, NY
$1,500
Aveda Purefessional Chicago, IL
$1,500
Aveda Purefessional Minneapolis, MN $1,500
Aveda Purefessional Denver, CO
$1,500
Aveda Purefessional New York, NY
$1,500
Aveda Purefessional Detroit, MI
$1,500
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
Hair is like fabric and can be anything we choose it to be.
I CHOOSE TO STAY PASSIONATELY CURIOUS
and test the bounds of its possibilities.
North America Artistic Director, Style
BRITT DION
North America Artistic Director, Style Charlotte, NC
$3,000
North America Artistic Team
Cleveland, OH
$2,500
North America Artistic Team
Cedar Rapids, IA
$2,500
North America Artistic Team
Detroit, MI
$2,500
North America Artistic Team
Portland, OR
$2,500
North America Artistic Team
Richmond, VA
$2,500
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
North America Artistic Team Denver, CO
$2,500
Aveda Purefessional Salt Lake City, UT $1,500
Aveda Purefessional Minneapolis, MN $1,500
The foundation of the Aveda texture education has been based on
CREATING SAFE
LEARNING ENVIRONMENTS
for Aveda professionals to create and maintain safe and equitable spaces for wavy, curly and coily hair guests; more specifically bridging gaps in how salon experiences exist for people of color. Our commitment weighs heavily on keeping texture a standard and not a trend.
NAOMI DOVE
North America Artistic Director, Texture
Now Offering
Texture Color, Cut, & Style Classes!
Global Artistic Director, Texture New York, NY
$3,500
North America Artistic Director, Texture Phoenix, AZ
$3,000
Texture Color/Style Expert Cincinnati, OH
$2,500
YOUR SKIN IS 90% OF YOUR SELFIE... SO TREAT IT WELL!
BRAD VAN DYKE
North America Artistic Director, Skin & Spa
North America Artistic Director, Spa Denver, CO
$3,000
North America Artistic Team Denver, CO
$2,500
North America Artistic Team Las Vegas, NV
$2,500
North America Artistic Team Boston, MA
$2,500
North America Artistic Team Denver, CO
$2,500
North America Artistic Team Seattle, WA
$2,500
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
Aveda Purefessional Baltimore, MD
$2,500
North America Artistic Team Ontario, Canada
$2,500
North America Artistic Team Colorado Springs, CO
$2,500
At Aveda, we believe learning never ends. As an educator, I have
to be just as committed to this belief if not more (or much more!) than the professionals who attend my classes. I am constantly seeking out educational opportunities that keep me growing as an artist and thereby an education. When you come to my class,
I WANT IT TO FEEL
RELEVANT AND VALUABLE.
If you are investing your time and money into me, it’s incredibly important to me that I deliver!
North America Artistic Director, Makeup
ANNE SKUBIS
North America Artistic Director, Makeup Tucson, AZ
$3,000
North America Artistic Team Milwaukee, WI
$2,500
North America Artistic Team Bonaire, GA
$2,500
North America Artistic Team Brooklyn, NY
$2,500
North America Artistic Team Minneapolis, MN
$2,500
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
I recognized that our salon group is always
at its peak when aligning beauty and business...
BRINGING OUT THE BEST OF WHO WE TRULY ARE.
KERI DAVIS
Aveda Business College Purefessor
Aveda Business College Purefessor San Diego, CA
$4,500
Aveda Business College Purefessor Boca Raton, FL
$4,500
Aveda Business College Purefessor New York, NY
$4,500
Aveda Business College Purefessor Des Moines, IA
$3,000
Aveda Business College Purefessor Austin, TX
$3,000
Aveda Business College Purefessor Eugene, OR
$3,000
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
To Book Your Class: Click Here
Click your favorite instructor to see their full bio!
Aveda Business College Purefessor New Orleans, LA
$1,500
North America Director, Social Media New Orleans, LA
$3,500
COMPLETELY PERSONALIZED TRAINING.
Learning designed for creative people—
from artist to artist.
